Intel, Microsoft, HP, Dell, Lenovo unite for PC advertising push
Intel and Microsoft are teaming with three leading PC makers on a new ad campaign designed to make potential computer buyers more aware of all the things a modern PC can do.The campaign, with the slogan "PC Does What?" is set to be announced Thursday at a Webcast featuring the companies' top marketing executives, according to sources familiar with the companies' plans. It will feature TV, print and online advertisements, sources said.I expect this to be really cringe-inducing. In other words, we'll get some entertainment out of it.