Supermarket pricing targeted by UK government after watchdog report

Business department may offer legislation simplifying price comparisons and helping consumers make better shopping choices

The UK government is to analyse how supermarkets can make prices clearer for shoppers after an investigation by the competition watchdog.

The department for business said it would consider simplifying price legislation as part of a consultation expected to launch in the next few weeks. It wants to make it easier for shoppers to compare the prices of individual items such as a banana or tomato, which can be priced by number or by weight.

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