Lumia 950 reviews: too little, too late

The first reviews for Microsoft's latest flagship smartphones are coming in, the first device with Windows 10 for phones. This is going to be the big one, right? After several false starts and restarts, this was finally going to be it, everyone told us.The Verge:In the mobile world, Microsoft is way behind Google and Apple, and has what many would say is an insurmountable deficit to make up. It could have pulled out all of the stops and produced a phone that was visually impactful, wildly innovative, and truly riveting compared to anything else to make up lost ground.The Lumia 950 is, unfortunately, none of those things. Sure, Microsoft put some newer guts in it, and Windows 10 has some interesting features, but there's nothing really here that would drive anyone but the most die hard Windows fan to buy it.The WSJ:It feels like the Lumia 950 is a proof of concept that might help Microsoft get momentum for its new strategy. But I can't recommend buying a $600 proof of concept. For now, your phone stays... A phone.And Ars Technica:If the Lumia 950 were more keenly priced then it might be easier to get excited about it. Along with its bigger brother, it fills a glaring gap in the Lumia range and does at last offer an upgrade path. For Windows Phone fans (and I am one), this phone, or its bigger brother, is much needed and very welcome. But this is not a phone that is likely to win over new converts. It does its job, and it keeps the platform ticking over. The struggle to attract new users, however, remains.Way too little, way too late. Windows Phone is done.