Article VKBT Black Friday: shoppers delay spending until discount day, data suggests

Black Friday: shoppers delay spending until discount day, data suggests

by
Press Association
from on (#VKBT)

CBI survey shows sales at shops slowed in first half of November as shoppers await bargains

Shops have experienced a surprise slowdown in sales this month as shoppers appear to be delaying their spending spree for Black Friday.

A CBI survey found 38% of firms had recorded an increase in sales compared with the same period a year ago, while 31% had experienced a decline. This represents a total sales balance of +7, significantly lower than the expected figure of +28.

Related: Black Friday is here to stay, says AO chief

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