by Jerry Hildenbrand on (#5EX1A)
New technology will attempt to merge anonymity and user interests to make our web browsing more private.Every time we browse the internet on even the best Android phone or any other device, we're being tracked by advertising companies, including the biggest of them all: Google. The good news is that Google plans to stop selling interest-based ads that rely on individual user-tracking across the web as part of its Privacy Sandbox program, and it and plans to begin testing as early as Q2 of 2021. As the biggest digital-advertiser, Google has the responsibility to make the industry better.Google is the world's largest digital advertising company and in 2020, over 50% of global ad sales were made through the company, so the stakes are high. Google seems to be optimistic about how it can shift not only how it supplies interest-based ads but is confident that this could trigger a major shift across the industry as a whole.To be clear, the only way to offer ads based on your inte...