by Robert X. Cringely on (#28744)
I couldn’t put it off any longer so here are my technology predictions for 2017. I’ve been reading over my predictions from past years and see a fundamental change in structure over that time, going from an emphasis on products to an emphasis on companies. This goes along, I’d say, with the greater business orientation of this column. That makes sense with a maturing market and mature industries and also with the fact that a fair number of readers are here mainly as investors, something that didn’t used to be so much the case. Of course we begin with a look at my predictions from a year ago to see how I did. Almost nobody in my line of work does this, pointing out their […] Digital BrandingWeb DesignMarketing
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I, Cringely
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Updated | 2024-11-23 12:15 |
by Robert X. Cringely on (#25C01)
I’m writing this post on Wednesday evening here in California. Normally I wouldn’t point that out but in this case I want to put a kind of timestamp on my writing because at this moment we’re at the end of the second day of a concerted attack by the UAE Electronic Army on various DNS providers in North America. If you follow this stuff and bother to check, say, Google News right now for “UAE Electronic Army,†your search will probably generate some Facebook entries but no news at all because — two days into it — this attack has gone unnoticed by the world at large. My last column was about fake news. This one is about real news you never hear about. We have a […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#24GF5)
I’m here nominally to address the problem of what’s being called Fake News. At its core this is as labeled — news that is fake; news that isn’t news; deceptive content intended not to inform or convince but to manipulate and make trouble. It’s a huge problem, we’re told, that will require new algorithms and tons of cloud to fix. But I’m not so sure. You see the key to keeping fake news out is to put real news in. The recent Fake News tempest has got me thinking about what I do and don’t do right here in this simplest of all corners of the Internet. I’m just one man and a keyboard. For 19 years I’ve been pumping out this stuff generally by […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#237H9)
There are more things to talk about than Donald Trump, though I doubt that Donnie agrees with me. But we have to get on with our lives which, at least in my case, means getting on with my reading. Where does all the crap I write here come from but reading, talking to people, and waiting in line at Starbucks? Nowhere else! And if you want to be like me you may choose to read a new book by Michael Lewis, The Undoing Project: A Friendship That Changed Our Minds. Of course the book is very good and it’s very well-written and it will tell you a lot about how decisions are actually made. But if we are looking forward instead of backward here, the […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#21Z1P)
This is my promised column on data security and the Internet of Things (IoT). The recent Dyn DDoS attack showed the IoT is going to be a huge problem as networked devices like webcams are turned into zombie hoards. Fortunately I think I may have a solution to the problem. Really. I’m an idiot today, but back in the early 1990’s I ran a startup that built one of the Internet’s earliest Content Distribution Networks (CDN), only we didn’t call it that because the term had not yet been invented. Unlike the CDNs of today, ours wasn’t about video, it was about the daily electronic delivery of PDF editions of newspapers and magazines. Canon told us that if the New York Times, say, would make […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#20YF3)
Wow, what an election! I’m tempted to say the FBI gave it to Trump but the results are too strong for that to be the sole reason for his victory. There’s a real movement behind this result and it isn’t in any sense a triumph of Republicanism. In fact I think it may be hard for the Republican Party as we knew it to even survive. Time will tell. Until such time, the world will go a little crazy. Stocks will slide, women will swoon, babies and men will cry. But eventually we’ll pick ourselves up and get back to work. Having won the election, one thing of which I am absolutely sure is that Trump won’t be building a Mexican wall. That was just […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1ZWYC)
“What the heck is happening at Apple?†people ask me. “Has the company lost its mojo? Why no new product categories? Why didn’t Apple, instead of AT&T, buy Time Warner? And why are the new MacBook Pros so darned expensive? After first getting out of the way the fact that Apple is still the richest public company in the history of public companies, let’s take these questions in reverse order beginning with the MacBook Pros. In addition to their nifty OLED finger bar above the keyboard, these new Macs seem to have gained an average of $200 over the preceding models of the same size. What makes Apple think they can get away with that? Apple can get away with that because it always has […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1Z8FW)
Okay, I’m back, still without cataract surgery but I have the fonts cranked-up on this notebook and my one working eye is still, well, working so I am, too. My next column will be about last week’s Internet DNS failure but right now I want to write about all these folks who have been asking to connect with me on Facebook, LinkedIn, and other social media. I’ll bet you have the same problems that I do. Once you have enough connections (I have 2785 Facebook “friends†and 2552 “connections†on LinkedIn) you become a target for people trying to build their networks. In the beginning my philosophy about these things was to never ask anyone to be my friend or my connection but to always […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1Y5H4)
Maybe you noticed it has been a couple weeks since I’ve written anything here. Readers are starting to wonder so I thought I’d post an update. It’s a funny thing about writing, that — for me at least — it really helps to be able to see and that’s something I’m not so good at lately. Over the last few months I’ve lost usable vision in one eye and the other is headed the same way. It’s nothing serious. No glaucoma or macular degeneration, just cataracts — a result, I’m told, of my lifelong habit of not wearing sunglasses when I should have. I never liked carrying two pairs of glasses and now I am paying for that poor judgement. Everything is fading to white. […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1TFBX)
Fifteen years after 9-11 it’s interesting to reflect on how much our lives have — and haven’t — changed as a result of that attack. One very obvious change for all of us since 9-11 is how much more connected we are to the world and to each other than we were back then. Politico has a great post quoting many of the people flying on Air Force One that day with President George W. Bush as his administration reacted to the unfolding events. Reading the story one thing that struck me was the lack of immediate information about the attacks available to the airborne White House. They had televisions with rabbit ear antennas and rarely more than a few minutes of TV coverage to watch […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1SYTQ)
I have a TV producer friend I worked with years ago who at some point landed as one of the many producers of American Idol when that singing show was a monster hit dominating U.S. television. She later told me an interesting story about Carrie Underwood, the country-western singer who won American Idol Season 4. That story can stand as a lesson applicable to far more than just TV talent shows. It’s especially useful for the purposes of this column for explaining IBM’s Watson technology and associated products. You see the producers of American Idol Season 4 knew before the season was half over that Underwood would win. And, by the same token, I’m about to argue that IBM already knows that its Watson artificial […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1RT6W)
I wouldn’t normally be writing a column early on a Saturday morning but I just read that John Ellenby died and I think that’s really worth mentioning because Ellenby changed all our lives and especially mine. If you don’t recognize his name, John Ellenby was a British computer engineer who came to Xerox PARC in the 1970s to manufacture the Xerox Alto, the first graphical workstation. He left Xerox in the late 1980s to found Grid Systems, makers of the Compass — the first full-service laptop computer. In the 1990s he founded Agilis, which made arguably the first handheld mobile phone that wasn’t the size of a brick. Finally he set up a company in both New Zealand and San Francisco to do geographical mapping […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1RKSG)
Twenty-one years ago, when we were shooting Triumph of the Nerds, the director, Paul Sen, introduced me to his cousin who was working at the time on a big Department of Transportation research program to build self-driving cars. Twenty-one years ago! Yet what goes around comes around and today there is nothing fresher than autonomous cars, artificial intelligence. You know, old stuff. As you can see from this picture, driverless cars were tested by RCA and General Motors decades earlier, back in the 1950s. What changed from 1995 until today in my view comes down to three major things: 1) 21 years of cumulative automotive research; 2) demographic changes that might — just might — make us a little more willing to give up our […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1Q5Y1)
Last week Moon Express, a contender for the Google Lunar X-Prize (GLXP), announced that the company had received interagency approval from the White House, Federal Aviation Administration (FAA), Department of State and other U.S. government agencies “for a maiden flight of its robotic spacecraft onto the Moon’s surface to make the first private landing on the Moon.†This heady announcement got a lot of press including this story I am linking to because it was in the New York Times, the USA’s so-called paper of record. If the Times writes “gets approval to put robotic lander on the Moon†it must be true. Only this story isn’t true. Yes, the FAA kinda-sorta gave Moon Express permission to land on the Moon. But by the same token, […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1PX1Z)
Delta Airlines last night suffered a major power outage at its data center in Atlanta that led to a systemwide shutdown of its computer network, stranding airliners and canceling flights all over the world. You already know that. What you may not know, however, is the likely role in the crisis of IT outsourcing and offshoring. Whatever the cause of the Delta Airlines power outage, data center recovery pretty much follows the same routine I used 30 years ago when I had a PDP-8 minicomputer living in my basement and heating my house. First you crawl around and find the power shut-off and turn off the power. I know there is no power but the point is that when power returns we don’t want a […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1NMNV)
A few weeks ago I published a column here about online journalism. You may remember it from the picture of Jerry Seinfeld which I am using again here. While I have many readers in China, my work isn’t normally distributed there so I was surprised when a reader told me that column had been translated almost in its entirety and republished on a Chinese web site. How should I feel about this? I might be flattered or I might be angry. Certainly the translation was not authorized by me and I received no payment for it. It goes far beyond the 250 word excerpt that is the day-to-day definition of Fair Use so it is a copyright violation. But the worst part, if Google Translate […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1NGZ9)
So Verizon is buying the heart of old Yahoo! I include the exclamation point because it was always there in the Yahoo! we knew back when the Internet was young. $4.83 billion in cash is a lot of cash, but for Verizon it’s a way of buying into the future while buying what to many of us seems to be the past. So let’s get the business part out of the way: Verizon can see Yahoo! as a bargain because Yahoo! has nearly always been more profitable on a gross margin basis than Verizon, a phone company. Even Yahoo! in decline will pull Verizon up. But that’s not why I’m writing about Yahoo! I’m writing because a reader yesterday more or less suggested I do […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1MQPV)
SoftBank is buying ARM Holdings for $32 billion. Why would a company not presently in the semiconductor business spend 32 times sales to enter a new industry? By traditional measures it makes little sense. But for SoftBank it makes perfect sense, because here’s a company that has spent more than 30 years making high-risk bets on entering new businesses by apparently over-paying for assets. It’s the way they’ve always done it and it has nearly always worked. In this case SoftBank is paying a 43 percent premium over the recent ARM share price because that’s how much money it took to overcome the resistance of ARM management. And it’s just a guess on my part, but I’d say those very ARM managers are, for the […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1MP9N)
Update from my reader, the small software vendor: “Mystery solved. The first chargeback came through today for one of the first purchases (June 8th). PayPal opened a claim regarding that purchase with the following: “The buyer stated that they did not authorize this purchase.†Oddly enough, the email associated with the claim is still the same fake email (by fake, I mean it doesn’t exist). So it seems they were just using my order form to test stolen credit cards. . “I spent 35 minutes on hold with PayPal, was handed off three times, but finally spoke with a person who seemed to know what was up. I told her there were 19 more purchases that will eventually become chargeback claims. She said having that […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1KZ19)
In part one we learned about data and how it can be used to find knowledge or meaning. Part two explained the term Big Data and showed how it became an industry mainly in response to economic forces. This is part three, where it all has to fit together and make sense — rueful, sometimes ironic, and occasionally frightening sense. You see our technological, business, and even social futures are being redefined right now by Big Data in ways we are only now coming to understand and may no longer be able to control. Whether the analysis is done by a supercomputer or using a hand-written table compiled in 1665 from the Bills of Mortality, some aspects of Big Data have been with us far longer than […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1KJFX)
In Part One of this series of columns we learned about data and how computers can be used for finding meaning in large data sets. We even saw a hint of what we might call Big Data at Amazon.com in the mid-1990s, as that company stretched technology to observe and record in real time everything its tens of thousands of simultaneous users were doing. Pretty impressive, but not really Big Data, more like Bigish Data. The real Big Data of that era was already being gathered by outfits like the U.S. National Security Agency (NSA) and the UK Government Communications Headquarters (GCHQ) — spy operations that were recording digital communications even though they had no easy way to decode and find meaning in it. Government […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1KAT6)
Big Data is Big News, a Big Deal, and Big Business, but what is it, really? What does Big Data even mean? To those in the thick of it, Big Data is obvious and I’m stupid for even asking the question. But those in the thick of Big Data find most people stupid, don’t you? So just for a moment I’ll speak to those readers who are, like me, not in the thick of Big Data. What does it mean? That’s what I am going to explore this week in what I am guessing will be three long columns. My PBS series Triumph of the Nerds was the story of the personal computer and its rise to prominence from 1975-95. Nerds 2.01: A Brief History of […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1JP3E)
Not very long ago I started answering questions on Quora, the question-and-answer site. My answers are mainly about aviation because that’s my great hobby and one of the few things besides high tech that I really know a lot about. But there was a question last week about Internet news coverage that I felt deserved better answers than it was getting. So I contributed an answer that has been read, so far, only 388 times. I don’t like making a real effort that is so sparsely read. So here, with a little mild editing, is my answer to “What are the flaws in online journalism and media today?†And “How can they be addressed?†I generally agree with Dan Tynan, who is my hero, but think […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1J63T)
Britons are today voting whether to remain a part of the European Union, their so-called Brexit referendum. Watching the coverage on television makes me recall a night back in 1973 when I stood in a crowd outside the Houses of Parliament while inside the chamber was being held the vote that made the UK part of what was called back then the Common Market. If today’s vote is for Brexit, that night 43 years ago was the Brentrance. It wasn’t clear that night which way the vote would go. The Tory government of Prime Minister Edward Heath was all for the Common Market and so that’s how the vote went sometime before midnight. The first-ever all-UK referendum on membership was held two years later and […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1HCET)
Several readers have asked for my take on Microsoft’s purchase this week of LinkedIn for $26.2 billion — a figure some think is too high and others think is a steal. I think there is generally more here than meets the eye. Microsoft definitely needed more presence in social media if it wants to be seen as a legit competitor to Google and Facebook. Yammer wasn’t big enough. LinkedIn fits Redmond’s business orientation and was big enough to show that Satya Nadella isn’t afraid to open up the BIG CHECKBOOK. A simple financial analysis of the deal shows LinkedIn was way cheaper at $59 per registered member than buying Facebook for $329+ per member (if Microsoft could even afford to buy Facebook). LinkedIn has to […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1HA9D)
Rumors are flying within IBM this week that the z Systems (mainframe) division is up for sale with the most likely buyer being Hitachi. It’s all a big secret, of course, because IBM management doesn’t tell IBM workers anything, but the idea is certainly consistent with Big Blue’s determination to cut costs and raise cash for more share buybacks. And the murmurs are simply too loud to be meaningless. Think of this news in terms of a statement made last week by an IBM senior executive: “In a world of Cloud Computing, it does not matter what equipment or whose hardware the cloud runs on. We are a Cloud company…†This move by IBM would not surprise me in a bit. It is my guess […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1GR4N)
Bill Gates is a blogger, did you know that? His blog is called Gates Notes and generally covers areas of interest not only to Bill but also to the Bill and Melinda Gates Foundation, which means there’s more coverage of malaria than Microsoft. His latest post that a reader pointed out to me today is about raising chickens, which Bill says he’d do if he was a poor woman in Africa. I’ll wait while you follow the link to read the post, just don’t forget to come back. And while you are there be sure to watch the video… For those who don’t bother to read the post, BillG thinks chickens are both a good source of protein and a good business for folks in […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1FNFC)
I know many readers are tired of my (too) many columns about IBM. So I won’t be posting the latest one here at all. It’s over on the Seeking Alpha investor blog. You can read it here. I mention the post simply because some readers do care about such things. The Seeking Alpha post is about IBM earnings and how the company is using old business to prop-up new business and not being at all upfront about what’s really happening. The Seeking Alpha column is also a complaint about blog posts related to earnings in general because they are often written by people who think they know a lot about financial numbers but clearly know little or nothing about the company reporting those numbers. You can’t […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1ERAB)
There is a difference between knowledge and understanding. Knowledge typically comes down to knowing facts while understanding is the application of knowledge to the mastery of systems. You can know a lot while understanding very little. Just as an example, IBM’s Watson artificial intelligence system that defeated the TV Jeopardy champs a few years ago knew all there was to know about Jeopardy questions but didn’t really understand anything. Ask Watson to apply to removing your appendix its knowledge of hundreds of medical questions and you’d be disappointed and probably dead. That’s the problem with most analytics, which is why it can be a hard sell. The answer to this problem, we’re told, is not just machine learning but Deep Machine Learning, the difference between […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1DSR4)
Apple this week invested $1 billion in Xiaoju Kuaizhi Inc., known as Didi — by far the dominant car-hailing service in China with 300 million customers. While Apple has long admitted being interested in car technology and has deals to put Apple technology into many car lines, this particular investment seems to have been a surprise to most everyone. Analysts and pundits are seeing the investment as a way for Apple to get automotive metadata or even to please the Chinese government. I think it’s more than that. I think it is a potential answer to Apple’s huge problem of foreign cash and a grab for leadership in what may well be the second automotive age. Apple has about $200 billion in offshore investments. That number […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1CZ1J)
00:17:12:16 Steve Jobs … You know throughout the years in business I found something which was I’d always ask why you do things and the answer you invariably get is oh that’s just the way it’s done. Nobody knows why they do what they do. Nobody thinks about things very deeply in business. That’s what I found… The quote above from just over 17 minutes into Steve Jobs — The Lost Interview is for me the greatest insight and the biggest idea in the whole movie. I find myself applying it to many things. You can, too. Just ask why? In this column I’ll try applying the principle to one example of renewable energy — wind power. Why, when it comes to windmills, wind turbines, […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1C8Y3)
One of the frustrations of nanotechnology is that we generally can’t make nano materials in large quantities or at low cost, much less both. For the last five years a friend of mine has been telling me this story, explaining that there’s a secret manufacturing method and that he’s seen it. I’m beginning to think the guy is right. We may finally be on the threshold of the real nanotech revolution. Say you want to build a space elevator, which is probably the easiest way to hoist payloads into orbit. Easy yet also impossible, because no material can be manufactured that is strong enough to make an elevator cable to space. The weight of the cable alone would cause too much tensile stress: it couldn’t […] Digital BrandingWeb DesignMarketing
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by Robert X. Cringely on (#1ANWJ)
This is the kind of thing you find on the bedroom floor of a 14 year-old boy. It’s a gift from last Christmas, still sitting in its box, not yet flown for a reason that often comes down to some variation of “but the batteries need to be charged.†I’d forgotten about it totally, which means the little drone missed the FAA’s January 20th registration deadline. Technically, I could be subject to a fine of up to $27,500. If the unregistered drone is used to commit a crime the fine could rise to $250,000 plus three years in prison. Do you have an unregistered drone sitting in a closet somewhere? Registration costs $5.00 and can be done online. One registration number will cover all your […] Digital Brand.ing. Web Design.Marketing
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by Robert X. Cringely on (#19H9N)
This is the promised second part of my attempt to decide if IBM’s recent large U.S. layoff involves age discrimination in violation of federal laws. More than a week into this process I still can’t say for sure whether Big Blue is guilty or not, primarily due to the company’s secrecy. But that very secrecy should give us all pause because IBM certainly appears to be flouting or in outright violation of several federal reporting requirements. I will now explain this in numbing detail. Regular readers will remember that last week I suggested laid-off IBMers go to their managers or HR and ask for statistical information they are allowed to gather under two federal laws — the Age Discrimination in Employment Act of 1967 and […] Digital Brand.ing. Web Design.Marketing
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by Robert X. Cringely on (#18JAA)
Is IBM guilty of age discrimination in its recent huge layoff of U.S. workers? Frankly I don’t know. But I know how to find out, and this is part one of that process. Part two will follow on Friday. Here’s what I need you to do. If you are a U.S. IBMer age 40 or older who is part of the current Resource Action you have the right under Section 201, Subsection H of the Older Worker Benefit Protection Act of 1990 (OWBPA) to request information from IBM on which employees were involved in the RA and their ages and which employees were not selected and their ages. Quick like a bunny, ask your manager to give you this information which they are required by law […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#18J6E)
Back in the spring of 2012 Congress passed the Jumpstart Our Business Startups Act (the JOBS Act) to make it easier for small companies to raise capital. The Act recognized that nearly all job creation in the U.S. economy comes from new businesses and attempted to accelerate startups by creating whole new ways to fund them. The Act required the United States Securities and Exchange Commission (SEC) by the end of 2012 to come up with regulations to enable the centerpiece of the Act, equity crowd funding, which would allow any legal U.S. resident to become a venture capitalist. But the regulations weren’t finished by the end of 2012. They weren’t finished by the end of 2013, either, or 2014. The regulations were finally finished […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#17YWR)
Avram Miller, who is my friend and neighbor here in rural Sonoma County, wrote a very insightful post on the passing of Andy Grove. It’s well worth reading. My own experience with Andy Grove was limited. I knew Bob Noyce and Gordon Moore much better. But I do recall a time when Grove and I were both speakers at a PBS national meeting and sat together. He corrected my pronunciation of the word Zoboomafoo, the title of a PBS animal series for preschoolers. Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#17YWT)
I promised a follow-up to my post from last week about IBM’s massive layoffs and here it is. My goal is first to give a few more details of the layoff primarily gleaned from many copies of their separation documents sent to me by laid-off IBMers, but mainly I’m here to explain the literal impossibility of Big Blue’s self-described “transformation†that’s currently in process. My point is not that transformations can’t happen, but that IBM didn’t transform the parts it should and now it’s probably too late. First let’s take a look at the separation docs. Whether you give a damn about IBM or not, if you work for a big company this is worth reading because it may well become an archetype for getting […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#17E9S)
You may recall my three sons ran a successful Kickstarter campaign last fall for their $99 Mineserver, a multiuser Minecraft server the size of a pack (not a carton) of cigarettes. On the eve of their product finally shipping here’s an update with some lessons for any complex technical project. At the time we shot the Kickstarter video my kids already had in hand a functional prototype. Everything seen in the video was real and the boys felt that only producing custom cases really stood in the way of shipping. How wrong they were! First we needed a mobile app to administer the server so we hired an experienced mobile developer through guru.com. His credentials were great but maybe it should have been a tip-off […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#16DR6)
This is a column I didn’t want to write. Like many of you I am tired of IBM stories and the company that was once an industry leader has become, at best, a poster child for how not to manage the later stages of a corporate life cycle. But because what’s happening at IBM is also happening right now at hundreds of other big technology companies makes it worth covering. So let me be clear: IBM is dying. Last week a huge round of layoffs hit IBM just as I predicted back in January. The company is releasing as few details as possible. Nobody, for example, knows exactly how big is this layoff — how many people are being let go? IEEE Spectrum found one […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#14EV8)
The FBI holds an iPhone that was owned by one of the San Bernardino terrorists, Syed Rizwan Farook, and wants Apple to crack it. Apple CEO Tim Cook is defying the FBI request and the court order that accompanied it, saying that cracking the phone would require developing a special version of iOS that could bypass passcode encryption. If such a genetically modified mobile OS escaped into the wild it could be used by anyone to crack any current iPhone, which would be bad for Apple’s users and bad for Amurica, Cook says. So he won’t do it, dag nabbit. That’s the big picture story dominating the tech news this week. However compelling, I’m pretty sure it’s wrong. Apple isn’t defying the FBI. Or at […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#13JMQ)
At least twice over the past decade Apple has been close to announcing its own television. Not the Apple TV set top box but actual big screen TVs with, well, big screens. But both times I’ve heard about this Apple backed away at the last minute. And the reason why they did was because even an Apple television would be just another television with an Apple logo. Steve Jobs realized that TVs had become a commodity and there didn’t seem to be an obvious way to make Apple’s television special. I’m not here to say Apple has finally found its TV design path as suggested in Walter Isaacson’s book and will be doing a big screen TV after all. In fact I’m pretty sure Apple […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#12ZM7)
Remember the motto of the Clinton Presidential campaign back in 1992: “It’s the economy, stupid!†That election was about the economy and Clinton won as a result. Well Amazon.com this week let slip its plan to open 300-400 bookstores in U.S. cities, sending Wall Street analysts into a tizzy because bookstores look to them like a lousy business even for the world’s biggest bookseller. But this isn’t about selling books. This Amazon plan — if it happens at all — is about creating bases from which to fly delivery drones. Delivery drones are to me a stupid idea except in certain rare circumstances like flying prescriptions to people living on remote islands. But Amazon is acting like they actually mean it. And if they do mean […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#12B5W)
My birthday was this past week. When I came to Silicon Valley in 1977 I was 24 years old. Thirty-nine years later I am 63 and a lot changed around me in those four decades. I went from young to old. The personal computer industry, of which I consider myself to be a part, went from being two years old to 41 — an even greater change than I have experienced. And the point of this column is to write a bit about how personal computers have matured and where they are going, because I am pretty sure the PC is going away. And I have figured out why. It’s hard for those who weren’t there to imagine how different Silicon Valley was in 1977. There […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#11G2X)
A third of the people who read this column don’t live in the USA so maybe this prediction isn’t interesting to them, but I think Apple will buy Dish Network, the American direct satellite TV broadcaster. It’s the only acquisition that will give Apple the kind of entry point they want into the TV business, allowing Cupertino to create overnight an over-the-top (OTT) Internet streaming video service — effectively an Internet cable system. Buying Dish would be a bold move for Apple because all the benefits Cupertino seeks aren’t obviously available. True, Dish has 14 million U.S. subscribers (I am one of those) who get 100+ channels of TV from the sky. True, Dish has an existing OTT streaming service called Sling that already offers […] Digital Branding. Web Design.Marketing
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by Robert X. Cringely on (#11CAD)
I know I promised that my next 2016 prediction would be Apple’s big acquisition, and I will publish that prediction soon as my #10, but right now I just have to say what a perilous position Intel is in. The company truly risks becoming irrelevant, which is an odd thing to say about a huge, rich outfit that would appear from the outside to pretty much dominate its industry — an industry the company created. Intel won’t go away, I just think there is a very good chance they’ll no longer matter. We’re approaching the end of the closed, proprietary, single source technology era. ARM processors are freely licensed, more open, and much more cost competitive than similar products from Intel or AMD. If you […] Web Design. WordPress.SEO
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by Robert X. Cringely on (#114KY)
At least one reader pointed out that I somehow missed 2016 Prediction #4, so let me throw something in right here. Steve Jobs: The Lost Interview will shortly return to Netflix worldwide! Our movie was on Netflix in the USA and Canada for a couple of years (it’s still streaming on Netflix in the UK) but the North American deal ended sometime in November when rights reverted from Magnolia Pictures back to John Gau Productions. The film had already disappeared from iTunes and Amazon, etc., but we hadn’t noticed because, well, Magnolia didn’t bother to mention it and we’re only pretending to be movie producers. You don’t work directly with these streaming outfits if your body of work is one movie made from a VHS tape found on […] Web Design. WordPress.SEO
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by Robert X. Cringely on (#10VQB)
If my last prediction about the Internet of Things becoming a security nightmare seemed a no-brainer to half of my readers, as some commenters suggested, this prediction that Apple won’t buy Time Warner will probably be a no-brainer for the other half, simply because it is always easier to say an acquisition or merger won’t happen than that it will. But I think there is something to be learned from why I don’t think this acquisition will take place — something that says a lot about Apple as a company. That this topic comes up at all is because, as frequently happens these days, activist investors are trying to bully Time Warner into selling all or part of itself, this after having already bullied the company into spinning-off […] Web Design. WordPress.SEO
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by Robert X. Cringely on (#10H93)
Just because IBM suffered a marketing hiccup doesn’t mean I’ve forgotten about doing 2016 predictions. This one is simple — a confluence of anti-hacking paranoia combined with the Internet of Things (IoT), which will lead to any number of really, really bad events in 2016. Remember how the CIA or the NSA or whatever agency it was hacked a few years ago the Iranian nuclear centrifuges making enriched uranium? The centrifuges updated their software over the Internet, loading doctored code that eventually caused the machines to overspeed and shake themselves to pieces, putting the Iranian nuclear program months or years behind. Now imagine much the same thing happening to your Internet-connected thermostat, baby monitor, or car. We’ve already seen hacking demonstrations kill cars as they […] Web Design. WordPress.SEO
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by Robert X. Cringely on (#10BV5)
This came in today from an IBM customer. Sure enough, as of this morning he’s correct: This morning I needed to check to see if one of IBM’s products would run on a particular version of an operating system. I went out the IBM U.S. website to look. I can’t find the product. I can’t find a lot of IBM products. Where are the servers? Where are the software products? Where are the storage products? Wow, its all gone or at least well hidden. The website has been completely replaced and only the CAMSS stuff is there. Where, indeed, are the mainframes? IBM is a completely sales-centric business. It is really all about what IBM can “sell,†especially the new stuff I’ve been told by IBMers that […] Web Design. WordPress.SEO
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