by Anne Davies on (#38NBS)
Shoppers will benefit from lower prices as the online giant starts trading this week, in a major challenge to established storesIt looks as though Black Friday will be the day when the US online behemoth Amazon opens its Australian site, sparking what is likely to be a major price war in the retail market.Amazon said 10 days ago its launch in Australia was “very closeâ€. This week it reportedly sent emails to suppliers indicating it would have a soft launch on Thursday and formally begin trading on Friday. This coincides with the post-Thanksgiving shopping spree Black Friday, the biggest single day in the US retail calendar.