by Zoe Wood on (#6R2DM)
South Korean skincare brands expected to follow country's music, film and TV exports in becoming blockbustersWe've had South Korean pop, film, fashion and food, and now the latest trend is K-beauty, with sales of Korean skincare brands taking off in the UK as consumers are seduced by products that promise to conjure a radiant complexion.Britons are cutting back in other areas, but they are still chasing what the beauty industry describes as the glass skin" look, with retailers reporting a rise in spending on high-end skincare. Continue reading...