Tour the very last audio cassette factory
The last audio cassette company in the country held on tight as its former competitors abandoned cassettes for CD production. Now that analog has begun to make a comeback, the National Audio Company, or NAC, owns its market and is making more cassettes than ever before. When everyone jumped on the CD boat in the late 90s, NAC wasn’t hurt because its customers were mostly spoken-word performers and people just buying blank media. So the company began slowly buying and rehabbing its competitors’ equipment. "We were preparing ourselves to pick the music market up when it came back, and that’s exactly what happened." Now NAC is making cassettes for Metallica, a special release of the Guardians of the Galaxy soundtrack, and what looks like countless basement recordings from smaller bands.
Banking so heavily on retro nostalgia is tricky, because what’s retro and what’s just old changes fairly often. Watch the full video, from Bloomberg.
Banking so heavily on retro nostalgia is tricky, because what’s retro and what’s just old changes fairly often. Watch the full video, from Bloomberg.