Science Toys For Girls

in science on 2014-04-08 15:54 (#3HM)

Wired has an interesting article about a new company, Goldiebox , who is making science and engineering toys targeted to young girls . Apparently, this new direction in play-education was not supported by the conventional toy industry, but through crowd-funding Goldiebox was able to break into the mass market and is going like gang-busters. Interesting quote from the CEO: "A lot of the men in the toy industry have daughters, and many of them are tired of what they have to offer their daughters, too."

American phenomenon? (Score: 4, Interesting)

by zafiro17@pipedot.org on 2014-04-08 23:19 (#10W)

Something makes me think this is a bigger problem in the USA than elsewhere. I know the last time I was in a Walmart looking for a fun toy for my daughter I was appalled by how little there was that wasn't pink/fluffy, involved Barbie or equivalent, or some stupid princess.

I will check this company out - I agree we are partly to blame for preferring toys of one type, but holy crap, the manufacturers aren't making it easy on us, at least, not the major stores and distributors.