Wired has an interesting article about a new company,
Goldiebox , who is making
science and engineering toys targeted to young girls . Apparently, this new direction in play-education was not supported by the conventional toy industry, but through crowd-funding Goldiebox was able to break into the mass market and is going like gang-busters. Interesting quote from the CEO: "A lot of the men in the toy industry have daughters, and many of them are tired of what they have to offer their daughters, too."