At I/O today, Google pitched creators on a new app for "AI filmmaking": Flow. Combining all of Google's recent announcements and developments across AI-powered services, including Veo (video), Imagen (images) and Gemini, the company bills Flow as a storytelling aid "built with creatives." If it sounds familiar, this is the advanced version of VideoFX, previously a Google Labs experiment.The company says Flow is aimed at helping storytellers to explore ideas and create clips and scenes, almost like storyboards and sketches in motion. Google's generally impressive Veo 2 model seems to form the core of Flow, able to extend footage and create video that excel(s) at physics and realism", although I'm not sure many agree with that.You can use Gemini's natural language skills to construct and tweak the video output, and creatives can pull in their own assets or create things with Imagen through simple text input. What's notable is the ability to integrate your creations and scenes into different clips and scenes with consistency. While the early demo footage we saw was impressive, it still had a not-so-faint AI-slop aroma.There are further film-making tools, too. Flow will also feature direct control over the movement of your camera', and even choose camera angles. You can also edit and extend shots, adding different transitions between AI-generated videos. Creating video with Veo is often a piecemeal process, but Flow will have its own asset management system to organize assets and even your prompts. These richer controls and editing abilities could make for more compelling creations in time. Let's not forget: It's been less than a year since that very weird Toys R'Us ad.Google buddied up with several notable filmmakers to attempt to legitimize collaborate on these still-early steps into AI video creation, including Dave Clark, Henry Daubrez and Junie Lau. It says it offered creatives early access to the tools, and folded in their insights and feedback into what is now called Flow.Flow is now available to AI Pro and AI Ultra subscribers in the US, and will roll out to other countries soon. Pro users will get Flow tools outlined so far and 100 generations each month. With the Ultra sub, you'll get unlimited generation and early access to Veo 3, with native audio generation.This article originally appeared on Engadget at https://www.engadget.com/ai/google-filmmaking-tool-flow-ai-generated-video-175212520.html?src=rss

Google I/O 2025 happened earlier this week, and while there was no new hardware to speak of, the company barraged developers with new AI announcements, search features and bafflingly pricy subscriptions.First up is the new AI Mode chatbot in search. AI Mode handles more complex queries than traditional search, somewhere between striking up a chat with Gemini and barreling into a traditional Google search. You could, for example, compare multiple cars you're considering buying or parse travel options for your next big vacation.AI Mode can simulate how you might look in a new piece of clothing (you have to upload a photo of yourself first to do so), and Google can even track pricing in your size and preferred color.AI Mode augments Google's AI Overviews, powered by Gemini. You've probably seen them summarizing your search requests (and often getting things wrong, in my experience). When the Overviews do get things right, it means you never have to leave Google Search, which is great for Google but not for the places where Google got the answer. In fact, the News/Media Alliance says AI Mode is theft. President and CEO Danielle Coffey said, Google just takes content by force and uses it with no return, the definition of theft."The most interesting announcement for me was Google's latest upgrades to video generation and AI video creation tools.GoogleIt unveiled Veo 3, the first iteration of Google's AI video generator that can make videos with sound slightly more realistic (less unhinged video). It's joined by a new filmmaking app called Flow, which is based on the experimental VideoFX feature Google's been working on for a few years.With Flow, you can edit and extend existing shots, add and choose camera movement and perspective controls and even fold AI video content generated with Veo into projects.But it still looks kinda weird.- Mat SmithGet Engadget's newsletter delivered direct to your inbox. Subscribe right here!The news you might have missed