The long-anticipated F1 film comes to theaters on June 27. To celebrate the pending release, Apple has developed a haptic trailer exclusively for iPhones. This leverages the smartphone's Taptic Engine to let people "feel the action" right in the palm of their hands.Apple promises that viewers will "experience the power of the engines, the rumble of the curbs, and the intensity of every gear shift like never before with responsive vibrations." It's available to stream right now via the Apple TV app, but requires iOS 18.4 or later. Here's a regular trailer that won't make your hands rumble, but is still fun.F1 stars Brad Pitt and was directed by Joseph Kosinski, who made the box office monster Top Gun: Maverick. He also directed the underrated Tron: Legacy, though has no involvement with the upcoming Tron: Ares. Hans Zimmer made the score. Apple spared no expense here.To that end, the company is extremely bullish regarding the film. It's getting the full theatrical treatment, along with a nationwide IMAX release. Apple also featured the movie prominently at its recent WWDC event and screened it for attendees at the Steve Jobs Theater.

Apple's F1 movie opens in theaters on June 27, and the company really wants you to know about it.On Tuesday morning, Wallet users noticed an Apple Pay notification that was both a coupon and an advertisement for the racing film. It offered "$10 off 2+ tickets to F1 The Movie at Fandango." When they clicked "Get tickets now," they were taken to a dedicated Fandango link that instructed them to use the promo code "APPLEPAYTEN" as well as use Apple Pay to receive their discount.Not everyone likes being advertised to in such a forceful manner, and while it's not nearly as bad, it's reminiscent of the U2 album fiasco. In 2014, Apple pushed U2's album Songs of Innocence to the devices of every iTunes user in the world. Over 81 million users received the free album, and it did not go over well.The budget for F1 was, by some reports, as high as $200 to $300 million, though its lead producer and director have both disputed that figure. This is Apple's first real attempt at making a summer blockbuster, and the company is pulling out all the stops from aggressive ads to a haptic trailer just for iPhones.For those planning to see the movie anyway, the discount runs through June 29, and $10 off is nothing to sneeze at. That being said, I hope it doesn't become a trend. After all, if I pulled my wallet out of my back pocket, opened it to grab a $20 bill, and saw that someone stuck a coupon for a movie inside it, I'd be a little miffed.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/apple-shoves-f1-movie-ad-into-wallet-144539300.html?src=rss