Privacy campaigner brands Iceland's use of 'Orwellian' camera tech 'chilling,' CEO responds: 'It'll cut violent crime' Privacy campaigners are branding frozen food retailer Iceland's decision to trial facial recognition technology (FRT) at several stores "chilling" - the UK supermarket chain says it's deploying the cameras to cut down on crime....

Privacy campaigners cry foul as grocer joins Asda, Iceland, and others in retail surveillance boom Sainsbury's, Britain's second-largest supermarket chain, has caught the attention of privacy campaigners by launching an eight-week trial of live facial recognition (LFR) tech in two of its stores to curb shoplifting....