And yes, that means (retch) catering to AI searchers The job market is queasy and since you're reading this, you need to upgrade your CV. It's going to require some work to game the poorly trained AIs now doing so much of the heavy lifting. I know you don't want to, but it's best to think of this as dealing with a buggy lump of undocumented code, because frankly that's what is between you and your next job....