ITHACA, NY-In a groundbreaking study published in the journal Animal Behaviour, researchers at Cornell University revealed Monday that elephants are the only known nonhuman species capable of leveraging synergies across a diversified brand portfolio. Conventional wisdom has long held that leveraging omnibrand fluidity to unlock cross-platform capital efficiencies was a behavior unique to humans, but [...]The post Study: Elephants Only Other Species Capable Of Leveraging Synergies In Brand Portfolio appeared first on The Onion.