Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, data suggests that people often don't click the links in posts, and creators on X have complained that posts including links don't get as much visibility. X is now trying to solve that. Head of product Nikita Bier shared that the platform is "testing a new link experience" that lets people open a link without leaving the original post entirely, so they can still view the Like, Repost and other buttons. The test is rolling out to iOS users first.