Google made its final arguments in a longstanding case against the US Department of Justice on whether it has to split up its ad tech practices. However, the judge presiding over the case may be looking to wrap up the case before Google has a chance to appeal, according to a report from Reuters.On Friday, both sides made their closing statements in the lawsuit where the Justice Department accused the tech giant of illegally monopolizing the ad tech market. While the US District Court Judge Leonie Brinkema ruled in April that Google held a monopoly in the online adtech space, the judge recently asked the Justice Department how quickly an anticompetitive measure could go into effect, adding that "time is of the essence."Google's attorney, Karen Dunn, argued that forcing Google to sell its advertising tech subsidiary would be extreme and hurt customers in the process, according to the report. Google is also reportedly planning to appeal the latest decision. According to Reuters, Brinkema noted that any sort of remedy "most likely would not be as easily enforceable while an appeal is pending," meaning that Google could delay the forced sale until the appeal is concluded. At the same time, Google is facing a $3.5 billion fine for violating the European Union's antitrust laws within the adtech industry.This article originally appeared on Engadget at https://www.engadget.com/big-tech/a-decision-about-breaking-up-googles-adtech-monopoly-is-on-the-horizon-184409011.html?src=rss

Google is no stranger to scrutiny from government bodies such as the US Federal Trade Commission (FTC) the UK Competition and Markets Authority (CMA), and the European Commission. Now it can add another probe to its list: The European Commission has opened an antitrust investigation into the company surrounding the content used for its AI tools. Namely, the Commission is looking into two things, starting with whether Google used web publisher's content for its AI Overview and AI Mode services - without "appropriate compensation" or the option to "refuse" the use of their materials."The Commission will investigate to what extent the generation of AI Overviews and AI Mode by Google is based on web publishers' content without appropriate compensation for that, and without the possibility for publishers to refuse without losing access to Google Search," the EU executive body stated in its announcement. "Indeed, many publishers depend on Google Search for user traffic, and they do not want to risk losing access to it."The second prong of the Commission's investigation similarly looks into Google's potential misuse surrounding AI. It's digging into whether Google has used content uploaded to YouTube for training its generative AI models. As in the first case, the Commission "is concerned" that YouTube creators are not receiving proper compensation or the option to opt out of Google using their content.In it's overview of the investigation, the Commission noted that creators have to allow Google to use their data in return for uploading media on YouTube. It added that Google's rival AI developers are unable to use any YouTube content for training their models."AI is bringing remarkable innovation and many benefits for people and businesses across Europe, but this progress cannot come at the expense of the principles at the heart of our societies," Teresa Ribera, EVP for clean, just and competitive transition at the European Commission, said in a statement. "This is why we are investigating whether Google may have imposed unfair terms and conditions on publishers and content creators, while placing rival AI models developers at a disadvantage, in breach of EU competition rules."A Google spokesperson told Engadget that the investigation "risks stifling innovation in a market that is more competitive than ever. Europeans deserve to benefit from the latest technologies and we will continue to work closely with the news and creative industries as they transition to the AI era."This article originally appeared on Engadget at https://www.engadget.com/big-tech/eu-opens-antitrust-investigation-into-googles-ai-practices-133015762.html?src=rss