Xinhua News Agency via Getty ImagesHisense is typically best known for its affordable electronics and home appliances, from TVs to refrigerators. But at CES 2025, the China-based company showed off its premium side with a massive 136-inch micro LED TV - now available for a jaw-dropping $100,000. So what's in store for this year's show? New leadership, for starters.The company has two new hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler. In a press release, Hisense said Fishler's experience in home entertainment, appliances and HVAC is important as the company "builds toward a milestone 2026 and its presence at CES."We'll give you a rundown of what to expect during Hisense's presentation and how you can watch it live.How to watch Hisense's presentationHisense is livestreaming the event on its YouTube channel today (Monday, January 5) at 1PM ET. We've embedded it below.You can also follow the Engadget CES 2026 liveblog for real-time updates from the show.What to expectWith its new hires in place, Hisense is clearly aiming to further polish its brand. Between Fishler and Larsen, the new front office is bringing to bear their experience from such high-powered competitors as LG, Samsung and Beats. And in a recent interview with Tom's Guide, Larsen emphasized a continued focus on the company's fast turnaround time from concept to market as a key differentiator for Hisense.As for actual announcements, Hisense has already revealed the following products on its website: