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MLB Attempts To Increase Fan Engagement By Providing Ball With Emotional Backstory
NEW YORK-In an effort to deepen viewer connection to the on-field product, Major League Baseball officials announced Tuesday a new fan-engagement initiative in which every ball introduced into play would be accompanied by a rich emotional backstory explaining its personal stakes, motivations, and tragic past.We believe fans will be far more invested in a 96-mph [...]The post MLB Attempts To Increase Fan Engagement By Providing Ball With Emotional Backstory appeared first on The Onion.
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