Article 5XK77 Asda faces legal wrangle with Waitrose after investing £45m in budget range

Asda faces legal wrangle with Waitrose after investing £45m in budget range

by
Sarah Butler
from World news | The Guardian on (#5XK77)

The cut-price range comes after the retailer was criticised over shortages of its cheapest items

Asda faces a legal wrangle with Waitrose after unveiling a new 70m cut-price grocery range with a similar name to its pricier rival's established discount brand.

Waitrose, which has used the Essential Waitrose brand for about 13 years, said it had sent a legal letter to its bigger rival over its new brand name Just Essentials by Asda on Monday.

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