Asda faces legal wrangle with Waitrose after investing £45m in budget range
by Sarah Butler from World news | The Guardian on (#5XK77)
The cut-price range comes after the retailer was criticised over shortages of its cheapest items
Asda faces a legal wrangle with Waitrose after unveiling a new 70m cut-price grocery range with a similar name to its pricier rival's established discount brand.
Waitrose, which has used the Essential Waitrose brand for about 13 years, said it had sent a legal letter to its bigger rival over its new brand name Just Essentials by Asda on Monday.
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