Article 6CA4P Inflation forces supermarkets to up £1 items to £1.25, data shows

Inflation forces supermarkets to up £1 items to £1.25, data shows

by
Julia Kollewe and Sarah Butler
from Economics | The Guardian on (#6CA4P)

Kantar survey is released day before official figures expected to show a slight easing in UK inflation rate

Supermarkets are increasingly pricing budget items at 1.25 rather than 1 as retailers balance attempts to draw in shoppers through bargain deals with stubbornly high grocery inflation.

The price point is now frequently the joint second-most popular price tag for a grocery item, alongside 2 and behind 1, according to the data firm Kantar.

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