Inflation forces supermarkets to up £1 items to £1.25, data shows
by Julia Kollewe and Sarah Butler from on (#6CA4P)
Kantar survey is released day before official figures expected to show a slight easing in UK inflation rate
Supermarkets are increasingly pricing budget items at 1.25 rather than 1 as retailers balance attempts to draw in shoppers through bargain deals with stubbornly high grocery inflation.
The price point is now frequently the joint second-most popular price tag for a grocery item, alongside 2 and behind 1, according to the data firm Kantar.
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