Article 6JEMC Nestlé decides to take away our Breakaway and end production

Nestlé decides to take away our Breakaway and end production

by
Zoe Wood
from World news | The Guardian on (#6JEMC)

Final batch of one-time UK school lunchbox staple to be made this month as Swiss food firm continues clearout of older brands

With its bright yellow wrapper a Breakaway was a UK school lunchbox favourite in the 1980s, but now life is finally imitating art with Nestle confirming that it is taking away" the chocolate-coated biscuits for ever.

The final batch will roll off the Swiss food firm's production lines this month, with the decision blamed on dwindling sales of the 54-year-old brand. We know fans will be disappointed to see it go," said a Nestle spokesperson. We have seen a decline in the sales of Breakaway over the past few years and, unfortunately, we had to make the difficult decision to discontinue it."

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://www.theguardian.com/world/rss
Feed Title World news | The Guardian
Feed Link https://www.theguardian.com/world
Feed Copyright Guardian News and Media Limited or its affiliated companies. All rights reserved. 2025
Reply 0 comments