Nestlé decides to take away our Breakaway and end production
by Zoe Wood from World news | The Guardian on (#6JEMC)
Final batch of one-time UK school lunchbox staple to be made this month as Swiss food firm continues clearout of older brands
With its bright yellow wrapper a Breakaway was a UK school lunchbox favourite in the 1980s, but now life is finally imitating art with Nestle confirming that it is taking away" the chocolate-coated biscuits for ever.
The final batch will roll off the Swiss food firm's production lines this month, with the decision blamed on dwindling sales of the 54-year-old brand. We know fans will be disappointed to see it go," said a Nestle spokesperson. We have seen a decline in the sales of Breakaway over the past few years and, unfortunately, we had to make the difficult decision to discontinue it."
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