Article 6VJ0X Indian film goer sues theater over pre-film ads

Indian film goer sues theater over pre-film ads

by
editors@theworld.org (Stephen Snyder)
from The World: Latest Stories on (#6VJ0X)

Cinema goers frequently complain about the ads run by theaters before feature films begin. One patron in India took it a step further. He sued the cinema chain - and won - over its misuse of his personal time. Host Carolyn Beeler speaks with Simon McDonald, a marketing researcher for the Dutch firm DVJ, about pre-film ads, and how they are accepted, or reviled, around the globe.

External Content
Source RSS or Atom Feed
Feed Location http://www.pri.org/feed/index.1.rss
Feed Title The World: Latest Stories
Feed Link https://www.pri.org/programs/the-world
Reply 0 comments