Indian film goer sues theater over pre-film ads
by editors@theworld.org (Stephen Snyder) from The World: Latest Stories on (#6VJ0X)
Cinema goers frequently complain about the ads run by theaters before feature films begin. One patron in India took it a step further. He sued the cinema chain - and won - over its misuse of his personal time. Host Carolyn Beeler speaks with Simon McDonald, a marketing researcher for the Dutch firm DVJ, about pre-film ads, and how they are accepted, or reviled, around the globe.