by Mabel Banfield-Nwachi and Zoe Wood on (#6Y5FR)
Research suggests younger drinkers socialise for longer and embrace bolder, boozier options as drinks companies pivot to catch upYou can tell a lot about a generation from the contents of their cool box: nowadays the barbecue ice bucket is likely to be filled with hard seltzers, non-alcoholic beers and fluorescent BuzzBallz - a particular favourite among gen Z.Two decades ago, it was WKD, Bacardi Breezers and the odd Smirnoff Ice bobbing in a puddle of melted ice. And while nostalgia may have brought back some alcopops, the new wave of ready-to-drink (RTD) options look and taste noticeably different. Continue reading...